In 2021, OnlyFans creators earned nearly $ 4 billion

In 2021, OnlyFans creators earned nearly $ 4 billion

The company grew by 160% in 2021 and the number of performers on the platform increased by 34%

In 2021 OnlyFans got big. Within 12 months, it grew 160 percent to $ 932 million. The company recorded a pre-tax profit of 433 million (compared to 61 in 2020). Its highest annual profit growth. The creators of Only Fans they earned $ 3.86 billion in 2021, an increase of 115% over the previous year. The number of performers on the platform increased 34% last year, to 2.16 million, while the number of OnlyFans users grew 128% to 188 million.

How the platform was born

OnlyFans was founded in 2016 but it is in 2020 that it really started to grow. It was born as a website for creators: followers can sign up, pay a monthly fee, and watch clips or photos. In 2018 Megan Barton Hanson, a contestant on the reality show Love Island, posts a nude video on the platform. The doors open for sex workers. There is a pandemic, the world is closed at home, and everyone is moving beyond a screen, even the world of sexual performance. Double the number of accounts, subscriptions, content. The social media site becomes a home for creators who sell sexually explicit content and interact privately with followers.

The platform works. It provides a feed of images and videos, like Instagram, TikTok, but everything is covered by a paywall and there is hardly any limitation on explicit content. Pay regularly, protect content, no one can steal or re-share users’ work. Creators can have direct contact with customers, and it’s safer, the screen protects sex workers from abuse and violence.

The images of the first, spectacular supernova captured by James Webb

The gold rush

“Our first approach to building the world’s safest social media platform has propelled Only Fans to a record 2021,” he stressed. Amrapali “Ami” Gan, CEO of OnlyFans. “We’re helping creators monetize their content and have real control over it.” Not only that, the salaries are high. According to the research service Statista, in 2021, model and TV personality Blac Chyna was the most profitable creator of OnlyFans, earning around $ 20 million a month. On Uber and Airbnb you earn linearly, Onlyfans is multiplicative. You can drive one car at a time, rent only one house, but there is no maximum limit for the number of people willing to pay to watch a content. And it became a gold rush.

The dark side of the platform

There is also a dark side. A BBC survey explains how creators with fewer followers often post ads offering full sexual performance, thus escaping platform restrictions. Contests are often offered to meet and have sex with fans to raise their rates. Not only that, in the most serious cases, users threaten the creators, and the site is not immune from the recycling of child pornography material. US Congresswoman Ann Wagner in 2021 lobbied the US Department of Justice to investigate Only Fans. There have in fact been many reports from the police for the safety of children and minors that are sold on the site.

The future of OnlyFans

OnlyFans grows because it has certain characteristics that make it attractive on the market, and not only in the context of sex workers. And it is already looking beyond. Amrapali Gan has in fact communicated its intention to promote the brand “outside traditional verticals” by promoting OFTV, its free streaming service that excludes pornography. Not only that, OnlyFans operates on a growth model that can be transferred to other sectors and disciplines. Think of music, art, performance activities. A signal is already there. On the platform there are, in addition to pornographic material, cabaret, tarot readings, DJing, games and more. Sex workers could be the fuse for a bigger revolution, the one that OnlyFans wanted to do at the beginning, and that sex workers have blacked out.

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