How BeReal works, the new social network that shows you how you really are

How BeReal works, the new social network that shows you how you really are

The reason for its success is its particular functioning. BeReal is focused on photos but has very specific rules for sharing them: you can only publish one photo per day within two minutes after receiving the app notification.

Social networks are in a time of great change. The recent rebranding of Meta by Mark Zuckerberg is making Facebook and Instagram platforms increasingly focused on videos, in order to counter the spread of TikTok, which is of the private Chinese company ByteDance. A way that, however, is not convincing users, especially Instagram: in recent days, influencers of great caliber such as Kylie Jenner, Kim Kardashian and Chiara Ferragni have given rise to the slogan “Make Instagram Instagram Again”to give new centrality to the relationship between friends and photos, instead of videos and reels of unknown accounts sponsored or pushed by the algorithm.

In this social chaos in an identity crisis, there is one who instead has very clear ideas, obtaining positive feedback from users, despite being very young compared to its competitors. It is about BeReal, a French platform born in 2020 that in recent days has climbed the charts of the American App Store, surpassing even TikTok, Instagram and Twitter. The reason for its success is its particular functioning. BeReal is focused on photos but has very specific rules for sharing them: you can only publish one photo per day within two minutes after receiving the app notification.

In particular, a selfie and a photo taken by the main camera is required. A “creative constraint”, like that of Twitter’s limited characters, to stimulate users. For the rest no likes or followers: BeReal’s goal is not to create yet another platform for content creators and companies but an intimate and genuine place, far from the glossy filters of competing social networks, to reconnect with friends. A concept reaffirmed not only by the name of the app, “to be true”, but also from its slogan which reads: “your friends for real”, your friends for real. The team behind the development of the app said that BeReal is not needed to become famous, but wants to be an alternative for those who want to share their content with trusted people without pretending to show a wonderful, apparent life, obsessively looking. of likes and interactions to capture the attention of companies.

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