How Apple has managed to exploit a Jamaican law to hide Dynamic Island

How Apple has managed to exploit a Jamaican law to hide Dynamic Island

In many countries it is possible to consult registered trademarks by consulting an online archive. In Jamaica you have to physically go to the office that deals with these operations.

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Usually the secrets of Apple they are not exactly the best kept in the world. Before the official presentations on Twitter it is easy to find leaks, previews or details intuited by other products. A classic are the spoiler on the design of the new devices obtained from the covers put on the market before the launch. For the iPhone 14 Apple has moved better. Although most of the features of the new smartphone had already been anticipated, the Cupertino company managed to keep one of the most important innovations secret until the last: the Dynamic Island.

With a remarkable integration between software and hardware, Apple has managed to transform the infamous Notch into an island of pixels moving around the front camera sensors and those of the FaceId. The Dynamic Island changes according to the notifications that are received, it can be used to answer phone calls, to better manage the Maps service and also to manage the playback of songs.

A remarkable leap for Cupertino, especially compared to competitors. The rumors in fact spoke of the disappearance of the Notch but it seemed that the path chosen by Apple would have been that of a static oval in which to insert all the sensors, as already seen in other models. Apple, on the other hand, has kept its innovation hidden by depositing Dynamic Island in the office that deals with the registration of trademarks in Jamaica.

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Trademarks registered in Jamaica are not online

According to the Bloomberg reporter Mark Gurman, Cupertino would have chosen to file the Dynamic Island trademark in the Caribbean nation due to its trademark filing laws. In fact, in many countriestrademark archive it is available online, a very convenient option for those who want to do research, less so for those who have something to hide. In Jamaica, on the other hand, to consult the archive of registered trademarks, one must physically visit the office. From the information gathered by Gurman, Apple would have filed the trademark on 12 July.

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