After italics, spoken bold comes to TikTok

After italics, spoken bold comes to TikTok

Unlike cursive, which is soft, sonorous and elongated, bold is rough, strong and deep. A sort of fake scream that recalls the growl, a vocal technique used in rock metal.

Other than spoken cursive: up TikToksocial networks in which the phenomenon exploded thanks to Elisa Esposito, we already speak in bold. The promoters of this language are two creators: IlMusazzi and Andrea Bellusci. Unlike cursive, which is soft, sonorous and elongated, bold is rough, strong and deep. A sort of fake scream that recalls the growl, a vocal technique used in rock metal.

In recent weeks, both creators have posted video tutorials on TikTok for correct pronunciation of spoken bold, using terms such as “house”, “bold” and the inflated “love”. The intent is clearly ironic, so much so that in one of his videos Bellusci refers to future tutorials on the underlined spoken word. In this case you need to add a slight vibe to the bold face. At this point it’s only the strikethrough, the last of the text formatting options available on your computer.

Spoken cursive was born as a way to mock the way the girls in the center of Milan speak. Some attribute it to singers like Blanco and Madame, still others to youtuber Peter Ace. Later, with the catchphrase of Chaimaa Cherbal and the video tutorials on TikTok by Elisa Esposito, the phenomenon has become so viral that it has captured the attention of generalist television, which is only discovering it now, with many perplexities from adults. Meanwhile, the millennials – in their thirties like ilMusazzi and Bellusci – joke about italics through the social symbol of Gen Z, TikTok, exploiting its virality. In short, a nice story that highlights the generational differences in Italy.

Because on TikTok everyone comments with “Yes ok but give me a beat”

In the social sphere, young people are the most coveted users, as they represent a positive trend. This is demonstrated by the recent work of Meta to make Facebook, whose users are aging more and more, more attractive to girls and boys of the generation Z and to make a serious competition to TikTok.

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